CARRAWEGIAN creates high-value and high-touch content for lifestyle brands with an interest in reaching Millennial and Gen Z audiences.

My work as a content strategist, consultant and copywriter is informed by my work in media, as a writer and editor, and by my academic work studying affect and feeling in the strategy and production of editorial and marketing collateral. (My professional obsessions include the ways in which established and legacy businesses and brands align with Millennial and Gen Z audiences — who are demanding, well-informed, and overstimulated — via affect, somatics, empathy, and authenticity.) I have an unusually diverse and expansive portfolio, knowledge base, and perspective.

I specialize in health and wellness, but have also worked with tech, apparel, automotive, travel, hospitality and personal brands.

Email me at kate@katecarraway.com to discuss working together.